User Experience (UX) refers to a person’s emotions and attitudes when using a particular product, system, or service. The evolution of search has increasingly emphasized UX as a ranking factor, recognizing that search engines aim to provide users with relevant and high-quality experiences. Aspects include:
- Usability: Ease of use and navigation.
- Accessibility: Content availability to all users, including those with disabilities.
- Performance: Page load speed and responsiveness.
- Design: Visual appeal and layout.
- Content Quality: Relevance and value of information provided.
In daily life, UX affects how we interact with websites, influencing satisfaction and engagement. A positive UX leads to longer visits, repeat use, and conversions. For businesses, investing in UX is essential for retaining users and improving SEO. Elements like mobile-friendliness, fast loading times, and intuitive navigation contribute to better rankings and marketing success. Trust in a website and, by extension, in search results is enhanced when users have positive experiences.
(See also Mobile-First Indexing and SEO.)