The Search Engine Results Page (SERP) is the page a search engine displays in response to a user’s query. It includes organic results, paid advertisements, featured snippets, knowledge panels, and other elements. The evolution of the SERP has introduced rich features that provide information directly, enhancing user experience.
In daily life, the SERP is our interface with search engines, influencing how we access information. Changes in SERP layouts affect how we interact with search results. For businesses, appearing prominently on the SERP is essential for visibility. This involves SEO and paid advertising strategies. Understanding SERP features helps companies optimize their content to take advantage of opportunities like featured snippets and local listings. Trust in the SERP is crucial, as users rely on it to provide accurate and relevant information.
(See also SEO, Featured Snippet, and Knowledge Graph.)