RankBrain is an AI-based component of Google’s search algorithm that uses machine learning to process and understand search queries. Introduced in 2015, it helps interpret complex or ambiguous queries to deliver more relevant results.
Functions:
- Query Interpretation: Analyzing patterns and relationships between words.
- Relevance Ranking: Adjusting rankings based on interpreted intent.
- Continuous Learning: Improving over time as it processes more queries.
In daily life, RankBrain improves the accuracy of search results, especially for unique or unfamiliar queries. For businesses, this evolution underscores the importance of creating content that aligns with user intent and uses natural language. SEO strategies should focus on relevance and quality. Trust in search results is reinforced when the search engine effectively interprets and satisfies user needs.
(See also Machine Learning (ML) and Algorithm.)