A featured snippet is a concise answer displayed at the top of the search engine results page (SERP), extracted from a web page, and highlighted in a box. It aims to provide immediate answers to user queries without requiring them to click through to a website. Featured snippets have evolved as part of search engines’ efforts to enhance user experience by delivering quick, direct answers. Formats include Paragraphs, Lists, Tables, and Videos
In daily life, featured snippets offer convenience, saving time when searching for definitions, facts, or simple instructions. However, they can also impact the traffic websites receive, as users might not click through to read more. For businesses, optimizing content to appear in featured snippets can increase visibility and establish authority. This involves structuring content to directly answer common questions. Trust in featured snippets depends on the accuracy of the information provided, highlighting the importance of reliable content creation.
(See also SERP and SEO for optimization strategies.)