Artificial Intelligence (AI) is the simulation of human intelligence processes by machines, especially computer systems.
Key capabilities include:
- Learning: Acquiring information and rules for using it.
- Reasoning: Applying rules to reach approximate or definite conclusions.
- Problem-Solving: Identifying solutions to complex issues.
- Perception: Interpreting sensory input (e.g., vision, speech).
- Language Understanding: Processing and generating human language.
The evolution of AI has profoundly impacted search technology, enabling more personalized, efficient, and intelligent search experiences.
In daily life, AI enhances search engines’ ability to understand complex queries, predict user intent, and deliver relevant results. It powers virtual assistants, recommendation systems, and personalized content. For businesses, AI offers opportunities to optimize marketing strategies through data analysis, customer segmentation, and predictive analytics. It enables more targeted advertising and improved customer interactions. Trust in AI systems is crucial, and ethical considerations around transparency and bias are increasingly important.
(See also Machine Learning (ML) and Natural Language Processing (NLP).)